Jörg Bachmann has over 20 years of experience in the construction equipment and rental industry, with expertise in various domains such as sales, marketing (both classic and online), communication, business development, project management, and networking with major clients. Here are the highlights of their career. His current Position (2023 - Present): Global Marketing & Sales Director at Alias2k: Acquisition of major accounts across different segments and cooperation partners. Developing and implementing sales strategies for international customers and key accounts. Development of customer-focused SAAS-products for the rental and construction industry. He owned the following positions: - Sales Director at Lectura media GmbH - Sales and Marketing Director at YUNYTY Event GmbH - Director Marketing EMEA at Ritchie Bros. Auctioneers - Director of Business Development in Germany at LOXAM SAS - Head of Marketing at MVS ZEPPELIN GmbH & Co.KG. - Chairman of the European Rental Association (ERA) Promotion Committee